Upper First

"Can anyone be a family?" This question together with the answer "of course!" is the main communication to this online summer campaign for Öresundståg. The objective was to inform passengers about the Duo/Familj ticket and engage people to create funny families and enter the competition for winning train tickets to their favorite destination. Check out the site at www.duofamilj.se

The character design was made by illustrator Therese Larsson in close collaboration with our design team. To achieve a large variation of characters we needed variations of noses, mouths, haircuts, hats, outfits. After several design sketches we loved the simple characters with big ball heads and small bodies with tiny legs and arms.