TODAY / 07 SEP 2010
WORK

Cybershot C510 / Sony Ericsson

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Client: Sony Ericsson
Design & Direction: Upper First
Production: Upper First
Music: Transfett
Year: 2009

Cybershot C510

/ Global promotion video made for Sony Ericsson Cybershot category. Our idea was basically a beautiful journey up in the sky showing the new features of the phone.

Moodboards

/ As you can see our colour grading changed during the look development. From being soft into more dramatic and the object went from photoreal like the peach into more 2D like with the leafs with paper textures. We finally ended in a mix between those two styles.