Upper First

We finally finished our first showreel, showing of what we've been up to during our first year of existence! It took some time to get it finalized, as we had new interesting projects coming in all the time that we wanted to include. But now it's done! Hope you like it!

Upper First and McCann Malmö teamed up to promote Inpac Pharma a Nordic-based company developing, manufacturing and packaging pharmaceuticals and probiotics. Together we produced a film that strikes a slightly softer note than usual as far as the pharmaceutical industry goes. The reason is ”to elevate the company’s core values in a, for the industry, unique way, as it is an industry that is incredibly traditional in its way of marketing itself” says art director Mats Tejre. All in all it has been a fun project as it’s always great to work with clients willing to try something new.

Alfa Laval asked us to produce a promo video for the Drinktech09 exhibition in Munich. The machine was a high speed separator for beer handling. We could not stop smiling when we realised that we were going to do a beer packshot including beer testing.....it sounded more like a nice afterwork at our studio, but it turned out to be a real challenge. Watch the video and read more about the treatment and the difficulties we had at the film shoot. 

Today we had a very special guest here at the office. The turtle Raphael. He will be the star in one of our upcoming films. Contrary to our expectations he did an excellent acting job doing more than just lying on his belly with his head tucked in. Stay tuned for more info on this one as we're just having one week till deadline and might be able to publish something quite soon. Let the crunch begin!