TODAY / 03 SEP 2010
Tuesday / August 31 2010

BRIO - A world of its own

BRIO was founded in 1884 by basket-maker Ivar Bengtsson. Since their beginning of creating wooden toys from the forrests around Osby the company has grown and their toys evolved. BRIO toys are characterised by quality and durability and are often handed down from generation to generation. This year they launch a new line of toytrains and Upper First has had the pleasure of producing a promotional film to mark the occasion.

Monday / June 28 2010

Läkerol - Fresh Breath

The good old "boy-girl-bad breath-scenario" set the stage for this last TV spot in the 2010 Läkerol campaign presenting Optafresh as a new substance developed to help problems of bad breath. Since it is a pretty straight forward storyline we thought something else had to carry this film. With brothers (and sisters) in arms, agency Eight Communications, we decided to overly art direct this film to make it interesting. Playing around with a back projected park environment, grass covered set and vfx breath we think just the right balance was reached.

We would like to thank Eight and Läkerol for a challenging and fun process producing all of the films for this year!

Monday / June 07 2010

Upper First + BLAH! blah? (Blah...)

We believe that one of the most important things to keep developing as a company and as individuals is to have goals and dreams. Both realistic and completely insane. One of those goals that seemed pretty far fetched was to get more serious working with the US. In one way or another we managed to get in touch with the guys over at BLAH! blah? (Blah...).

As they liked what they saw and they turned out to be some really nice guys we thought "why not give it a try?" So we're now represented in USA by BLAH! blah? (Blah...). Pretty much a dream come true for us here in tiny Malmö, Sweden! And we must admit that it feels a bit surreal to see our logo among those BIG names on their site.

Monday / June 07 2010

Dagens Nyheter

In the early days of Upper First we were approached by agency Tackolov to help with an online promotion of Dagens Nyheter’s advertising sales. DN is the largest daily newspaper in Sweden, so that was great news for us. Though DN usually publish their news in a very timely fashion our little promotional film has been two years in the making. But now it's finally here! The film is looped to signify a reliable presence in the everyday life of DN and its users.

Check it out!

Friday / April 09 2010

Läkerol - hundratusen.nu

In close collaboration with Eight, Leaf and some of our super talented freelancers we developed this online concept for Läkerol Chewing Gum. Staying true to the signature green room/popart look of the remaining campaign the site allows visitors to create their own favourite mix of chewing gum and enter it into a competition for the grand price of 100 000 SEK. Not bad, right?!
Check out the site at www.hundratusen.nu to experience our first full digital campaign. Who's next? : )

Tuesday / April 06 2010

Happy clients?

For one reason or another we just received some hundred bags and boxes of candy and Läkerol pastilles. We like!

Thursday / March 25 2010

Läkerol Chewing Gum

Here's the next TVC in the Läkerol series. We played around with scale (again) to create an interesting and unexpected expression. The spot communicates part of the flavour range in the Läkerol lineup. Enjoy the 80's retro electro tunes by Transfett paired with man-made chewing sounds to neatly tie the spot to the parallell digital campaign "hundratusen.nu".

Tuesday / March 16 2010

Jesper showing off his talent

Our very own Jesper Bardhamre just got a bronze medal for his 1947 Hetzer in the Swedish model building championship. For real models that is! No 3D here. So a big round of applause for Jesper, showing that he's not just a 3D wiz!

Tuesday / February 23 2010

NCAA March Madness

When we started Upper First 1,5 years ago we wrote down a list of things we really wanted to do, one of them was to produce a spot for national television in USA. One more thing to check off our list, here's the NCAA March Madness spot, promoting the playoff tournament for college basketball in the US.

Wednesday / February 17 2010

Läkerol Xtreme

Agency Eight Communications are responsible for taking the Läkerol brand further this year and approached us with the mission to create a series of commercials and billboards. This video literally launches the first one in the line-up, Läkerol Xtreme. Enjoy this one and make sure to come back soon, there's more of this coming!